The 5th Edition of The BusyBee Event Business Summit and the maiden edition of the BusyBee Excellence Awards must have come and gone, but the memories of this epoch making event is still lingering in the minds of all the participants. As early as 7 am, the Rose Tree Event Center located in the highbrow Oniru Area of Victoria Island area of Lagos was filled with excited participants who were in high spirit in anticipation of the knowledge packed event.
In her opening remarks, the Managing Director of BusyBee Group, Coach Bisi Sotunde said the summit promises to bring an insightful presentations, thought -provoking panel sessions and the Great Gatsby after -party. She went further to explain that the Busybee Event Business Summit is aimed at synchronizing businesses with solutions thereby providing such businesses with a competitive advantage in the event industry.
Laying the solid foundation for the Event Business Summit, the Keynote Speaker, Mrs Yewande Zaccheaus who is also the Chairman of Eventful Nigeria Limited, a leading Event planning and consulting company in Nigeria kept the participants in rapt attention throughout her presentation while speaking on the topic: Repositioning your Brand for the Premium Market, she highlighted the necessary nuggets required for brands to be positioned for the premium market.
Building on the foundation so laid by the keynote speaker, the next speaker Seyi Ayinla of Love Wedding NG while speaking on the topic: Level Up: Just play the game, took the participants to a journey of 4 practical steps to take immediately in order for the participants to move to the premium market while citing practical case studies. She also gave the participants practical tips on how to understand and highlight their Unique selling Proposition (USP), Limit offerings to attract Premium clients and well as Branding and Affiliations.
Taking the notch higher, the second speaker, Deep Bajwa of Opulence Events poured out tips to the participants on how to Sell Premium Services with Style. She went further to stress the importance of understanding the premium market segment and well as creating value and experience which is what the premium clients actually pay for. In her presentation, the third speaker, Jacqueline Vazquez of Life Time Events by Jacqueline took time to decomposed the process of moving from Budget clients to premium clients in a very simply manner to the understanding of the participants. The soft spoken Jacqueline schooled the participants on the concept of Luxury, Premium Client and High End clients as well as the “Four Es” of luxury just to mention but a few.
To bring the conversations home, Six amazing panelists comprising of Babashola Olusoga also known as the King of Events, Kunle Klala Adebusoye of Klala Photgraphy, Olubiyi Ogunnaike of Iceboxng, Seun Kukoyi of Joks Pepper Konsult , Ayodele Okundalaiye also known as MC SACO as well as Kehinde Onabanjo Iyola of FinesseEvents did justice to topic by sharing practical experiences on how they were able to move from budget clients to premium clients in their respective niche in the event industry
No doubt, the theme of the BusyBee Event Industry Conference 5.0: Repositioning your Brand for the Premium Market was portrayed in some many ways at this event right from the registration desks with customized materials for all participants, the quality of speakers and their presentations as well as an array of food that was lavishly served. It is believed that the license badge received by the participants at this event will propel them to launch out to the premium market even as they anxiously await more details on the upcoming BusyBee Executive Event Masterclass in Ghana 2022.
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