THE EXCEPTIONAL ALAGAS, already expanding their horizons after TEA Conference 5.0.
May 28, 2024

In the Yoruba Culture, Alaga (Iduro and Ijokoo) are professional masters of Yoruba traditional marriage ceremonies. Through various musical performances, they conduct Yoruba traditional marriage ceremonies to the pleasure of both family members, friends and guests.

However, with the birth of The Exceptional Alaga Conference (TEA Conference) over 5 years ago, the industry has evolved tremendously and is now a segment of the event industry to be reckoned with. The Exceptional Alaga Conference is a premium conference dedicated to building the capacity of upcoming and professional Alagas in order to equipment them for globalization and collaborations within the industry.  Building on the success of the previous editions, the fifth edition of The Exceptional Alaga Conference was aptly themed:  Limitless- “Expanding your Horizons’, The convener of The Exceptional Alaga Conference, multiple award winning Traditional compere, Author, Speaker, Dr. Abiola Olaluwakitan Deborah in her welcome speech, told the participants that all the well-chosen Speakers with and array of experience speaker who deeply in their diverse areas and specializations in the Event industry would be sharing practical knowledge of how they will be to break the norm, overcome barriers and rise above peculiar circumstances that could have limited their influence, visibility and breakthrough.

Speaking on the theme: LIMITLESS… Expanding your Horizons, Temitope Tinubu, global event planner, trainer, coach, founder and lead planner at White Orange Management, a versatile event management company brought her experience to bear in unpacking the theme of the Conference. This was followed by Mrs. Temitope Olaooto, Atalnta-based multiple award winning Alaga with class literally opened the eyes of the delegates when she spoke on the topic: Exploring the Diaspora Event Market & Destination EventsA critical understanding of what is obtainable abroad.

The Conference also had celebrity caterer, Mr. Jumbo Victory, CEO- Eats By Celebrazioni Ltd, fired the imagination of the delegates on the topic: Launching Organically into the Luxury Event Market, while Mrs. Adedolapo Amoke Lawal CEO, OYOMESI ALAGA with over 25 years’ experience of nurturing her brand in the Alaga Industry tutored the delegates on the topic:  Thriving Beyond Generational Limitation in a Saturated and Competitive Business Terrain- A case study of the Oyemesi Brand. The Conference ended with the Energygod himself, Mr. Hammed Olajide CEO, Jide Gold Alaga, firing up the energy levels of the delegates before delivering his paper on the topic: Catching the GEN-Z bug- Serving peculiar clients in the typical Nigerian Cultural Ecosystem.

Another highpoint of the conference was the dinner and awards presented to individuals who had distinguished themselves in their various fields. The dinner, which also served as the birthday celebration of the Founder, Dr. Abiola Olaluwakitan Deborah featured the launch of her book titiled: THE EXCEPTIONAL ALAGA, a very detailed book on the marriage practices of different tribes and cultures. Speaking at the book unveiling ceremony, the Lead Launcher, the amiable and dynamic Mrs. Bolatito Okolie of Bonix Drinks and Entertainment, praised the courage of the Author for going ahead to writ the book despite the challenges.

The colorful night, with so much to eat and drink also featured the investiture of Lanre Ajose, as the Patron/Lead/Advisory Committee for The Exceptional Alagas Tribe 2024/2026 as well as industry awards to well-deserved individuals who have distinguished themselves in their respective field of endeavours. They are:

  • Adedamola R. Kasunmu, Deputy Majority Leader, Lagos State House of Assembly
  • Cornelia Ogunlaja, CEO, Onododo Alaga
  • Aderemi Feremi, CEO, Unique Train Alaga
  • Abidemi G.Adeniji, CEO, De Omega
  • Remilekun M. Adelabu, CEO, Remmy Chanter
  • Iyalode Bosede Daramola, (Iyalode General of Ibarapa Land)
  • Adefunke Kuyoro, CEO, TWC Events Services.
  • Kunle Adeyemi, Lecturer, Visual Artist, Clergy Rev. Deji Olabode, Lead Pastor, The Enthronement Assembly.
  • Oluwakemi O. Lawal, CEO, Justfaahedah

The Dinner and Award night ended with Special Tribe Awards to the following distinguished members of The Exceptional Alaga Tribe:

Exceptionally Resourceful Member.

Mrs Shomade Victoria

Asabi okin Alaga

Exceptionally Supportive member.

Kehinde sholabomi-Toye

Twinx Konsult.

Exceptionally Active member

Obahor Adebukola Adetoun


Exceptional Head of Department

Mrs Ariyibi Cathryn


Exceptional Admin of the week.

Mrs Olaitan Ekunola.


Exceptional performance in Arts and culture

Adams Olajumoke Zainab


Exceptional Elder of the Year.

Mrs. Taiwo Odejayi


Exceptionally Improved Member

Mrs Funmilayo Sodeinde


Exceptional Accountability partners of the Cohort (2 awards)



Mrs Adenike Orimolade

Ewajesu AlagaIyawo.


Coach Adetunji Ajadi

Principal, Busy Bee Academy.


Mr Oluwaseun Ogungbadero

CEO Moontop Events


The Exceptional Alaga Conference 5.0 must have come and gone, but the participants are still leveraging on the insights from the event to anchor their event with a different.


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